PHAM - Just 21 Days Out: The Ripple Effect of an Idea That Refused to Stay Small
In just three weeks, 21 days, we will officially launch Preventative Health Awareness Month 2026 (PHAM). And as I write that, I feel both grounded and awestruck. Because four years ago, this movement was not a strategy, a brand, or a polished plan. It was an idea. A deep pull.