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PHAM AT FIVE

Five Years of Ripples. One Growing Movement. A Healthier Future.

February 2027 marks the 5th Anniversary of the Preventative Health Awareness Movement.

What started with a simple question has become something much bigger:

What if we stopped waiting for people to get sick before we started talking about health?

In 2023, the Preventative Health Awareness Movement PHAM — began as a grassroots initiative with a bold vision: bring healthcare professionals, community leaders, organizations and everyday Canadians together to make preventative health education more accessible, collaborative and actionable.

Five years later, the ripple is growing.

PHAM is now a Health Canada recognized movement, supported by a growing network of PHAMbassadors from diverse areas of healthcare and wellness, community micro movements, educational campaigns, flag raisings, events, conversations and partnerships.

And in February 2027, we're not simply celebrating five years.

We're building the next five.

FROM A RIPPLE TO A MOVEMENT

PHAM didn't begin with a large institution, government grant or national advertising campaign.

It began with people.

Healthcare professionals willing to step outside their silos.

Community leaders willing to open doors.

Businesses willing to lend their platforms.

Patients and everyday Canadians willing to share their stories.

And people who believed that education could change the trajectory of someone's health.

One conversation became another.

One PHAMbassador became many.

One community inspired another.

One ripple created the next.

Today, PHAM brings together voices from conventional healthcare, complementary care, research, education, business, community organizations and people with lived experience around one shared belief:

Healthcare isn't done alone.

And prevention shouldn't be either.

WHY THIS MOMENT MATTERS

Canada is having an increasingly important conversation about prevention.

Our healthcare system faces enormous pressure, while Canadians are looking for better ways to understand their health, reduce preventable risk, navigate their options and live longer with strength, independence and vitality.

In 2026, Canada launched a renewed national approach to preventive health services, reinforcing the importance of evidence informed prevention, collaboration, equity, lived experience and patient and public participation.

PHAM represents something complementary and equally important:

What prevention looks like when it reaches the community.

We take preventative health conversations beyond reports and healthcare offices and bring them into workplaces, community centres, retirement residences, schools, clinics, galleries, podcasts, social media, local events and everyday conversations.

Because information only creates impact when people can access it, understand it and put it into action.

FIVE YEARS OF RIPPLE EFFECT

Over the past five years, PHAM has continued to grow through collaboration rather than competition.

Our movement now includes a growing multidisciplinary network of healthcare and wellness professionals, community PHAMbassadors and local micro movements.

Together we have created:

Preventative health education that helps Canadians build their health literacy and their preventative health toolbox.

Community events and experiential learning that make health education accessible, practical and human.

PHAM Flag Raisings that give communities a visible symbol of their commitment to preventative health.

PHAMbassador collaboration that brings different healthcare disciplines to the same table.

Micro movements that allow passionate leaders to address the health issues that matter most in their own communities.

PHAMCAST and digital education that extend the conversation far beyond February.

Stories and lived experience that remind us that patients are not passive recipients of healthcare. They are the most important members of their healthcare team.

This is how movements grow.

Not from one voice becoming louder.

From thousands of voices beginning to speak together.

PHAM AT FIVE: FEBRUARY 2027

Our fifth anniversary will be our most ambitious PHAM Month yet.

Stay tuned for the updated PHAM 2027 Calendar.....coming soon!

Throughout February, PHAM will activate communities through themed weeks based on the pillars of health, special focus days addressing important health topics, community events, educational programming, PHAM Flag Raisings and conversations designed to reach Canadians across the lifespan — from pregnancy through palliative care.

And for our fifth anniversary, we're thinking even bigger.

THE ART OF PREVENTION

Health meets creativity.

The Art of Prevention will bring preventative health into an unexpected and powerful space, using art, storytelling and lived experience to explore what health, prevention and empowerment mean to real people.

Because sometimes a picture, a story or a conversation can change the way someone sees their health forever.

BECOME THE CEO OF YOUR HEALTH — LIVE

Our expanding Become the CEO of Your Health platform will bring together healthcare professionals, patients, community leaders and change makers for live and travelling conversations throughout PHAM Month.

The goal is simple:

Turn information into understanding.

Turn understanding into action.

And help more Canadians get into the driver's seat of their health.

FIVE YEARS. FIVE PILLARS. COUNTLESS RIPPLES.

Throughout our anniversary year, we'll celebrate the people, organizations and communities who have helped build PHAM, while inviting the next generation of PHAMbassadors, partners and Canadians to join us.

Build Your Five With Us.

Five conversations.

Five preventative actions.

Five people you empower.

Five ways your organization creates healthier communities.

What could your five be?

THIS IS BIGGER THAN A LOGO ON A BANNER

We are inviting purpose driven organizations, businesses and community partners to become part of PHAM at FIVE.

And we're looking for more than sponsors.

We're looking for Partners in Prevention.

Organizations that believe healthier people create healthier families, stronger workplaces, more resilient communities and ultimately a more sustainable healthcare system.

Your partnership can help PHAM bring credible, accessible preventative health education to more Canadians and help amplify the voices of healthcare professionals, community leaders and people with lived experience.

Partnership opportunities include anniversary sponsorship, community programming, educational initiatives, event partnerships, PHAM Flag sponsorship, commemorative fifth anniversary swag, media and storytelling collaborations, employee engagement and in kind contributions.

Some partners will provide funding.

Others will provide expertise, space, technology, transportation, media, food, printing, creative services or reach.

Every partner creates another ripple.

HELP US BUILD THE NEXT FIVE

Our goal for the fifth anniversary is not simply to create a bigger February.

It is to build infrastructure for a bigger movement.

Sponsorship helps us expand community programming, produce educational content, support PHAMbassador initiatives, create accessible events, grow awareness, strengthen our digital reach and bring preventative health conversations into more communities.

Most importantly, it allows a grassroots movement to keep doing what grassroots movements do best:

Go where people are.

Listen.

Connect.

Educate.

Empower.

And create change from the ground up.

Interested in becoming a 2027 PHAM at FIVE Partner?

VIEW THE PHAM AT FIVE PARTNERSHIP & SPONSORSHIP PROSPECTUS

Explore our partnership opportunities, sponsorship levels, in kind opportunities and ways your organization can become part of PHAM's fifth anniversary.

BECOME A PARTNER IN PREVENTION - reach out to us

THE STORY THAT BROUGHT US HERE

We don't want to erase our history as we move forward.

PHAM was built one year, one relationship and one community at a time.

2023 — The Ripple Begins
A grassroots idea takes shape: bring preventative health education into communities and bring healthcare professionals together across disciplines.

2024 — The PHAMily Grows
More practitioners, communities and partners step forward.

2025 — Micro Movements Take Root
Local leaders begin creating initiatives around issues that matter deeply to their communities.

2026 — The Movement Expands
PHAM enters its fourth year with expanding community programming, multidisciplinary collaboration, PHAMbassadors, flag raisings and conversations reaching more Canadians.

2027 — PHAM at FIVE
We celebrate what we've built — and use it as a launchpad for what comes next.

The first five years proved the ripple works.

The next five are about how far we can take it.

A MOVEMENT WITH ROOM FOR EVERYONE

You don't need a healthcare degree to belong to PHAM.

You don't need to have perfect health.

You don't need to have all the answers.

PHAM was built around the belief that every person deserves the knowledge, tools and confidence to participate more actively in their own health.

Healthcare professionals have a role.

Businesses have a role.

Governments have a role.

Educators have a role.

Patients and caregivers have a role.

Communities have a role.

And you have a role.

Because changing the legacy of healthcare won't happen through one profession, one organization, one government or one person.

It will happen when we build the bridge together.

JOIN THE PHAMILY

Whether you are a healthcare professional interested in becoming a PHAMbassador, a community wanting to start a micro movement, an organization looking to collaborate, a company seeking a meaningful social impact partnership, or simply someone who believes prevention deserves a bigger place in Canadian healthcare:

There is a place for you in this movement.

Become a PHAMbassador.

Host a PHAM event.

Raise a PHAM flag.

Sponsor a fifth anniversary initiative.

Bring PHAM into your workplace or community.

Share your story.

Start a ripple.

Five years ago, we started asking what was possible.

Now we're seeing the answer.

One person.
One conversation.
One community.
One ripple at a time.

PHAM AT FIVE

Build Your Five With Us.

Educate. Empower. Inspire. Prevent.

Together, let's change the legacy of healthcare.

Margaret Wallis-Duffy
Founder, Preventative Health Awareness Movement
Host, Become the CEO of Your Health

YOU are the most important member of your healthcare team.