READY TO BECOME THE CEO OF YOUR HEALTH?
Join the PHAM Movement—Preventative Health Awareness Month!
PHAM is a powerful, inclusive campaign dedicated to helping you take charge of your health at every stage of life—from pregnancy to palliative care. We're here to build your health esteem, expand your preventative health toolbox, and inspire you to live better, longer.
PHAM 2026: A Growing Movement Redefining Preventative Health in Canada
Celebrating Our 4th Year of Growth, Collaboration, and Collective Action
We are standing at a defining moment in Canadian healthcare.
For too long, our system has been built on reacting to illness rather than preventing it. Canadians everywhere feel the weight of long wait times, limited access to care, and systems stretched beyond capacity — while chronic disease continues to rise.
In 2023, PHAM — the Preventative Health Awareness Movement — was born out of a bold belief:
We can change the legacy of healthcare in this country when we empower Canadians to become the CEO of their health.
What began as a grassroots idea has now become a national movement recognized by Health Canada, powered not by funding or institutions, but by people. By professionals. By communities. By everyday Canadians who refuse to accept the status quo.
And here we are — stepping proudly into PHAM 2026, our fourth and most expansive year yet.
From Grassroots Idea to National Movement
PHAM launched with a vision to bridge the gaps between allopathic and complementary healthcare, bring professionals together, break down silos, and help Canadians understand their own power in shaping their healthspan — not just their lifespan.
In just three years, PHAM has grown into:
✨ 80+ healthcare professionals across disciplines
✨ Multiple micro-movements serving local communities
✨ Thousands of Canadians empowered through PHAM campaigns
✨ A recognized, respected movement across Ontario and beyond
The PHAM community includes physiotherapists, RMTs, chiropractors, nurses, physicians, mental health professionals, holistic practitioners, social workers, massage therapists, researchers, coaches, and wellness leaders — all united by a shared mission.
This is diversity.
This is inclusion.
This is the new direction of healthcare — collaboration over competition.
Micromovements Driving Real Change
One of PHAM’s greatest strengths has been the organic rise of leaders stepping forward to create local impact.
Real Lives Touched by Addiction
Led by the compassionate leadership of Jennifer McCutcheon, this micromovement is breaking stigma, creating safe spaces, and elevating stories that deserve to be heard.
In 2026, this group will host a landmark event in partnership with Loyalist College, supported by businesses, organizations, and political leaders in the Belleville community.
Rural Health Access & Advocacy
We are proud to celebrate Stephanie VandenBussche, founder of Exeter Massage & Integrative Care, as PHAM’s first Rural PHAMBASSADOR.
Stephanie is championing a critical message:
Access to preventative care should not depend on your postal code.
She is leading community-based initiatives, educating rural residents, and driving awareness around the inequities faced by remote and rural communities.
These micromovements reflect PHAM’s deepest truth:
When people lead with purpose, change becomes unstoppable.
PHAM Flag Raising Ceremonies — A Symbol of Hope & Change
Each February, communities across Ontario raise the PHAM Flag to symbolize unity, empowerment, and a renewed commitment to preventative health.
In 2026, we proudly celebrate flag raisings across:
🇨🇦 Ottawa — February 2, 2026
🇨🇦 Exeter — February 9, 2026
🇨🇦 More cities confirming weekly
Every flag represents a community taking a stand for healthier homes, empowered people, and a more sustainable healthcare system.
PHAM 2026: Signature Experiential Days
This year, PHAM Month features two impactful days designed to unite retirement homes, healthy aging organizations, corporations, communities, and healthcare teams.
🗓 Healthy Aging Day — February 18, 2026
A hands-on, interactive celebration of longevity, independence, and self-leadership.
Participants explore practical tools and strategies to age well with strength, clarity, and vitality.
🗓 Healthy Home Day — February 26, 2026
Healthy aging begins at home — both the home you live in and the “home” of your body.
This experiential event includes the Healthy Home: Inside & Out journey through:
Together, these days reflect PHAM’s mission:
Educate. Empower. Inspire. Prevent.
.
🗓 Lives Touched by Addiction — February 5, 2026
Expanding Our Impact Through PHAM Swag
New for 2026, PHAM is launching a line of movement-branded swag — designed to raise awareness, spark conversation, and help fund our grassroots events.
PHAM apparel and items will:
✨ Support our educational campaigns
✨ Fund community-based events and micromovements
✨ Help cover production of PHAM flags
✨ Expand visibility across communities
✨ Make meaningful, mission-driven holiday gifts
Wear the movement.
Share the mission.
Fuel the future of preventative health.
**What Happens After February?
Everything.**
PHAMonth is just the beginning.
The tools, tips, and teachings shared throughout February are yours to use all year long. Think of PHAMonth as your launchpad — the time you filled your toolkit, sharpened your awareness, and took those first powerful steps toward proactive health.
Now comes the transformation.
It’s about implementation, ownership, and connection.
It’s about putting what you learned into action — every day, in small, meaningful ways.
A Collective Effort for Individual Empowerment
PHAM is powered by compassionate, dedicated professionals from both conventional and complementary health fields. Our PHAMbassadors continue to contribute:
✨ Blogs
✨ Podcasts
✨ Community tools
✨ Resources
✨ Support
…long after February has ended.
Why?
Because sustainable change doesn’t happen overnight.
And because preventative health is a lifelong journey, not a one-month initiative.
PHAM is built to be a year-round educational hub, helping you stay curious, engaged, and informed — no matter where you are on your path.
Whether you're just beginning or well on your journey, PHAM walks alongside you.
Stay Connected All Year Long
Just because PHAMonth ends doesn’t mean the learning does.
In fact — we’re just getting started.
Here are powerful ways to stay engaged and keep building your preventative health toolkit:
🎙️ PHAMcast — Conversations with integrative healthcare professionals and wellness advocates
📝 PHAM Blog — Insightful articles from our PHAMbassadors
📚 PHAM Directory — A national resource to help you build your own integrative healthcare team
📱 Social Media — Instagram, Facebook, YouTube, LinkedIn
💬 Share your story, ask questions, connect — this is your community
🔔 Pro Tip: Bookmark our website & follow us on social so you never miss a PHAM update
PHAM is not a moment.
It’s a movement.
And you’re part of it.
Thank You to Our 2026 Sponsors
We are deeply honoured to have a growing number of organizations stepping forward as partners in prevention, including:
🏆 Amica
🏆 Lee Gonchar
🏆 Tonin & Tonin
…with more sponsors joining each month.
Sponsorships directly support:
- PHAM Month events
- 28-day education campaigns
- PHAMcast & community content
- PHAM Directory expansion
- Flag production & ceremonies
- Program delivery across Ontario
PHAM 2026 Calendar of Events
A full schedule will be added here shortly. Stay tuned!
PHAM Is a Movement — And It Needs All of Us
The PHAM Manifesto reminds us that the time for reactive healthcare is over.
We cannot wait for illness.
We cannot wait for crisis.
We cannot wait for systems to catch up.
**Prevention is power.
Knowledge is empowerment.
Collaboration is the catalyst.
And community is where change begins.**
Whether you are a healthcare professional, an organization, a policymaker, a business owner, or a Canadian seeking better health…
**PHAM welcomes you.
PHAM needs you.
PHAM is for you.**
Join us as we rewrite the future of health in Canada — one empowered Canadian, one community partnership, one micromovement, and one preventative action at a time.
Become Part of the PHAMily
Are you open to exploring how your organization, retirement residence, clinic, company, or community can partner with PHAM for:
✨ Healthy Aging Day (Feb 18)
✨ Healthy Home Day (Feb 26)
✨ Flag Raising Ceremonies
✨ PHAM 2026 sponsorship
✨ Community micromovements
✨ PHAM swag initiatives
✨ Advocacy for prevention
Let’s begin the conversation.
Together, we can create a Canada where prevention is the norm, health is a shared responsibility, and every person feels empowered to become the CEO of their health.
Your Partner in Preventative Health,
Margaret Wallis-Duffy
Founder, PHAM — The Preventative Health Awareness Movement